— Florian Bauer on pricing strategies He is professor of behavioral pricing at the TUM School of Management in Munich and board member at the consultancy Vocatus. Interview: Alexandra Borchardt Medieninsider: Mr. Bauer, there is much debate in the media industry about whether and what customers are willing to pay for journalism. You say there is…

By Alexandra Borchardt, Medieninsider.com Selling journalism is no crime. In fact, only a few reporters and editors are ashamed of the fact that much of what they go great lengths to research, edit, and produce can only be consumed for money. After all, even bread is not for free. However…

By Marvin Schade Translated from German into English and edited by Elena Buscher The internal crisis communications at Axel Springer are going into the next round: After CEO Mathias Doepfner apologized to Bild employees and those affected by Julian Reichelt’s abuse of power for the first time on Friday, October…

Exclusive: Here is the full speech the CEO gave in an internal meeting with Bild’s employees By Marvin Schade, Founding Editor Medieninsider.com Following the dismissal of Bild’s editor-in-chief Julian Reichelt after the New York Times and other media came out with more details from the compliance investigations against him, Axel Springer’s CEO Mathias Doepfner addressed his employees in an internal meeting on Friday, October 22. …

Although news coverage during the pandemic has seen trust in journalism rising, attacks on media have increased at the same time — not only in Germany. Alan Rusbridger knows this very well. In an interview, the journalist, who served as editor-in-chief of the British Guardian for 20 years and has…

According to several media reports, the Axel Springer Group will pay one billion US dollars for the acquisition of Politico. German observers talk about an “unheard-of” price. No question: Springer is spending a lot of money for this acquisition. …

2020 was a challenging year for all media companies. The Corona pandemic is forcing many publishers to rethink, which is on the other hand accelerating a long-overdue need for change. For Jakob Wais and Romanus Otte, who have been responsible for Business Insider Germany since May 2019, another special feature…

Interview with Tor Jacobsen, SVP consumer marketing and revenue at Schibsted Media By Marvin Schade, Founding Editor at Medieninsider Tor, Schibsted runs a number of newspapers and websites in two countries, nationally and regionally. Do they all have a paid content model? All of our websites have paid content, our 16 newspapers also now lately Omni. We have now a kind of…