The paid content strategy of Scandinavian media company Schibsted

Medieninsider
1 min readJan 2, 2021

Interview with Tor Jacobsen, SVP consumer marketing and revenue at Schibsted Media

Tor Jacobsen, SVP consumer marketing and revenue at Schibsted Media

By Marvin Schade, Founding Editor at Medieninsider

Tor, Schibsted runs a number of newspapers and websites in two countries, nationally and regionally. Do they all have a paid content model?

All of our websites have paid content, our 16 newspapers also now lately Omni. We have now a kind of freemium model all over our sites, the share of the premium content varies from 10 to 15 percent paid content on some websites up to 50+ percent for other publishers.

But not all websites have a pure freemium model, do they?

The freemium or plus model is the base for all our websites, but for some brands like „Aftenposten“ we have put a metered model on top, so it´s kind of a hybrid model.

Read the full interview here on our website medieninsider.com.

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Medieninsider

German magazine with exclusive stories about the media and publishing industry.